The VYBE Reserve-Kachcha Gulaab

The Story: Dawn on the Petals

Every fragrance has a moment of creation, but Ittar (Attar) tells a story that stretches back centuries. At VYBE, we sought a rose scent that wasn't heavy, sweet, or overpowering-we wanted the pure essence of potential. We wanted the rose before the moment of full surrender. We wanted the Kachcha Gulaab.

In Hindi, kachcha means "raw" or "unripe." This Ittar is not the jammy, opulent rose found in classical perfumery. It is the fragile, dewy spirit of the rosebud, captured just as the first light touches the horizon.

Our Master Ittarwala (distiller) works only in the first hour of dawn. The petals are collected while they are still closed tight, heavy with dew, locking in the mineralic, green, and watery notes that are lost as the sun rises. This is the Green VYBE-a scent of clarity, fresh air, and an intentional start.

Quantity- 5ml